Investor materials

Competitive landscape

Where Cerebel sits among robot foundation models, enterprise automation vendors, and systems integrators — and why only one of them competes with us.

ACompetitive landscape

Four different businesses — only one competes with us

  1. Layer 1 · Model

    Robot Foundation Models

    The model is the product. Sold to robot makers and enterprises.

    • Skild AI

      ~$2B raised · $14B valuation

      “Omni-bodied brain” via cloud API. Any robot, any task. Hardware-agnostic by design.

    • Physical Intelligence

      $5.6B valuation · pre-revenue

      π-series models to control any robot body. Deliberately sells nothing yet.

    • RLWRLD

      ~$41M seed · Seoul

      Industrial foundation model trained inside partner sites — CJ Logistics, Lotte. Korea/Japan conglomerate coalition.

    Relationship: supplier, not competitor. We already build on GR00T and π baselines. A better general model makes our deployment better, not obsolete — because the model was never the thing we sell.

  2. Layer 2 · System

    Enterprise Warehouse Automation

    A system sold to large operators. Capital-intensive, long cycles.

    • Nimble

      $221M raised · $1B valuation

      Vertically integrated robotic 3PL — FedEx-backed. Runs its own fulfilment centres rather than deploying into yours.

    • Dexterity · Covariant

      Hundreds of $M each

      High-throughput picking and truck loading for enterprise logistics. Bespoke integration per site.

    • RightHand · Osaro · Plus One

      Piece-picking incumbents

      Cell-level picking sold as capex through integrators. Enterprise buyers, engineered installs.

    Relationship: adjacent, different buyer. All of them sell to operators who can absorb a six-to-seven-figure capex and an integration project. At a $60–70K robot cost, mid-market simply doesn't clear — which is why it stays unserved.

  3. Layer 3 · Labour

    Systems Integrators

    Engineering hours sold against bespoke requirements.

    Thousands of regional firms. The unit of learning is a site — this machine, this fixture, this part — and it never recurs. Job 50 starts where job 1 did, because the knowledge lives in an engineer's head rather than in an asset.

    Relationship: the failure mode we're designed to avoid. This is why the market looks fragmented, and why fragmentation is a property of the business model rather than of the demand.

  4. Layer 4 · Task

    Cerebel

    We sell the task, not the robot, not the model, not the hours.

    One task — kitting — deployed as a service on hardware we build ourselves at a $20K BOM, into mid-market 3PLs and fulfilment centres. We retain the asset, the model, and the data by construction. The unit of learning is the task, which recurs in every building.

BWhere the lines actually fall

Same words, different businesses

Positioning matrix
DimensionFoundation modelsEnterprise systemsIntegratorsCerebel
What is soldA model, via APIA system, as capexEngineering hoursA completed task, monthly
Who buysRobot makers, enterprisesLarge operatorsAnyone with a bespoke needMid-market 3PLs & fulfilment
HardwareNone — agnosticIn-house or partnerThird-partyIn-house, $20K BOM
Data sourceWeb, sim, partner sitesOwn deploymentsNone retainedCapture instrument + deployments
Contact dataInferred or absentLargely absentNoneMeasured — joint angle & force
Unit of learningEverything, at onceA deploymentA site — never recursA task — recurs everywhere
Capital to prove itBillionsHundreds of millionsn/a$1M for the first pilot

CThe honest version

Where they are ahead of us

What we concede

  • Capital and talent. Skild and Physical Intelligence outspend us by three orders of magnitude and employ many of the best robot-learning researchers alive. We will not win a general-model race and are not entering one.
  • Real deployments. RLWRLD has MOUs and joint deployments with CJ Logistics and Lotte. Nimble has FedEx and a live facility. We have engaged conversations and no signed pilot yet.
  • Corporate access. RLWRLD's strategic investors hand it factory floors. That is a genuine advantage in data collection, and it is the axis where we most need a partner.

What does not transfer to them

  • The cost basis. None of them can serve a mid-market 3PL at $5K/month. Not because they lack the model — because the arithmetic on a $60–70K robot never clears.
  • The instrument. Site access gives you vision and telemetry. It does not give you absolute finger-joint angle under occlusion, or contact force. Those require hardware built to measure them.
  • The ownership. Under RaaS the asset, the model and the data stay ours. A vendor who sells hardware ships the data-generating asset to the customer and receives nothing back.

The well-funded labs are building the brain. We are building the business that puts one to work in buildings nobody else can afford to serve.

If a general model arrives and is excellent, we adopt it and our deployments get better overnight. The thing we are accumulating — tactile-paired demonstration data from real floors, and a cost basis that reaches the mid-market — is not on anyone else's roadmap, because it is not what their business needs.

Funding figures are latest disclosed as of August 2026; positions summarised from public statements.